Mobile Marketing
If you want your organization to have a close and genuine connection with the target audience, than you’ve to create a consumer-centric marketing strategy. And one of the best medium for consumer centric marketing is Smartphones. Currently India has more than 337 Million smartphone users!
That’s a shocking statistics, just imagine how big and impactful mobile marketing can be for your brand (with this kind numbers).
We don’t want to state the use of “Mobile Marketing” because it is very in obvious in today’s world, so here’s a simple explanation: It is a marketing technique which is used to promote business, product, service, or individual through the use mobile/hand held devices (especially smartphone).
We already know that number of smartphone users is very high, so this solves one of the biggest dilemma of marketer which is finding the perfect platform for brand’s target audience! While mobile marketing is a very wide term, we can bring it down to “App Marketing” and “Mobile Social Media Marketing”, both of these aspects are also part of SEO and SMO. So the whole thing of mobile marketing is connected to some very important aspects of branding and marketing strategy!
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